Makeup Expiration

Happy Monday friends! Welcome back! Today I want to chat about something we all forget about…makeup expiration. I have personally used products WAY past their expiration date without even realizing it but here are some helpful hints to not let that happen!

Image result for makeup expiration

Look for this symbol on all your beauty products!!

First off here is how long you can use a product for after you open it…

Liquid & Cream Foundations: 2 years

Concealer: 2 years

Powder: 2 years

Mascara: 6 months

Lipstick: 12- 18 months

Lip & eye Pencils: 12- 18 months

Eye Shadow: 2 years

Powder Blush: 2 years

Cream Blush: 2 years

Moisturizer: 2 years

Eye cream: 6 months

Sunscreen: 2 years

Face cream: 2 years

Tip 1: When you open the product write the expiration date in sharpie on the product.

Tip 2: Start an excel spreadsheet with all your products and write in the date you open them and they expire.

Tip 3: Write it in your ical/google calendar. Lets say you open a product on Jan 1 and it expires on July 1. Create a calendar event that will remind you the day it expires.

Tip 4: Beauty Keeper App. Yes, there is an actual app for this guys! You enter the product into the app and it will remind you/tell you when it expires. There legit is an app for everything.

Tip 5: New year- new makeup. Once or twice a year set yourself up with a makeup date. Go through your entire makeup collection and either toss, clean or keep everything. Therefore anything expired you can get rid of, anything new you can reorganize or anything used you can clean and refresh.

Thanks for reading friends! Let me know what you do when it comes to makeup expiration!


ashley beth


5 Makeup Brushes Everyone Needs

Hi friends! Welcome back! My blog is designed for everyone from the person who wears makeup once a week to the average makeup wearer to the makeup obsessed. I want to blog about something for everyone. Today I want to focus on the person that wears makeup once a week and the average makeup wearer. So lets talk about 5 makeup brushes that everyone needs in their kit!

  1. Classic Round Powder Brush

This brush is a brush that can be used for all sorts of powders. You can apply foundation powder, bronzer and even translucent powders. Morphe is one of my favorite brands for brushes. They are very affordable and are great quality. You can find the brush above here….MORPHE- E2: Round Powder Brush 

2.  Contour Brush

Love, love, love this brush! The Mac 166 is technically a large angled contour brush but I use it for all sorts of things. This brush is very versatile meaning you can use it for powder contouring, powder, and blush. I love the angle of this brush, which makes it easier to contour. Mac Cosmetics makes my favorite brushes. They are so soft and gentle and so durable and are long lasting. You can purchase this brush here… Mac: 168 Large Angle Contour Brush

3. Shader Brush

This brush is a must have for eyeshadow. You can use this brush to apply base eyeshadow to the lid, highlight the browbone and even pack shimmer shadows to the lid. My favorite way to use this brush is to spray the brush with Mac Fix+ and apply a shimmer shadow to the eye. You can purchase this brush here… Mac: 242 Shader Brush

4. Blending Brush

This is the most “must have” on the list. Everyone needs a blender brush for flawless blended eyeshadow. This brush is tapered and great for the crease and can blend out any shade of shadow. If I had to pick my favorite eye brush of all time, hands down this would be it. Again, morphe is an amazing brand and this brush is so affordable at $6!!! Buy the brush here…Morphe: M433 Pro Firm Blending Fluff

5. Detail Brush

This brush is just so damn cute. This is a pencil brush which is used for detailing. I use this brush for under the eye and really dark shadows near the last line. I use this to apply the shadow as well as blend them out. Sigma is another great brand. I’d say price-wise Sigma is between Morphe and Mac. Still amazing quality and affordable. My favorite part about Sigma is most of their brushes come in silver and rose gold! Buy this little guy here… Sigma: E30 Pencil Brush

That is all my friends! I hope this helped some of you with choosing brushes. I know going to Mac or Ulta or Seophora is very overwhelming…especially when it comes to buying brushes. What I love about these brushes is how they are very versatile and great quality. There’s nothing worse than applying makeup and the handle breaks or the bristle fall out or after washing it ones the brush is basically dead.

Comment below what your must have type of brushes are!


ashley beth

CND Shellac- Field Fox

Hey guys! Happy Friday the 13th! I just wanted to share with y’all a great fall color I just found.

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I am obsessed. It is the perfect dark fall nude that is sleek and had a pinky tone to it. There’s nothing I hate more than picking out a fall nude and having it look like the color of Spanx. UGH it’s the worst! But this is fantastic. Hope some of you guys like it!

I’m always looking for new nail colors! Please let me know what you like for the fall!


ashley beth

Make Up For Ever Ulta HD Invisible Cover Foundation

Hey friends! Today we’re gonna talk about one of my favorite foundations in the world!

What I love about this foundation is how it is so versatile and literally comes in a million shades. This foundation is medium coverage but feels so lightweight on your skin. This foundation has great coverage but it feels like your skin can breath.

This foundation was formulated specifically for TV and photographs. This is my go to foundation when I’m doing makeup for special events or weddings. This foundation looks amazing on all skin types and looks fantastic on camera.

I always apply this foundation with a beauty blender for a natural finish. When pouncing the beauty blender on the skin the foundation almost feels a little tacky. Don’t get me wrong it’s not sticky it feels like it is sticking to your skin for a long wear.

Personally I prefer a medium-full coverage foundation…more on the full side. Ulta HD is a great build-able foundation. I usually start with a very very light layer and build up from there.

You can purchase this foundation HERE!

Let me know your thoughts about this foundation!


ashley beth

Washing Makeup Brushes

Hi friends! Lets chat about my most hated part of makeup…washing makeup brushes. Ugh! I hate it but at the same time it is necessary to keep not only your brushes but your actual products clean. Lets just jump into how I clean my brushes…


Wet your brush: Just wet the bristle and be careful not to submerge the brush in water. You can actually damage the brush if you get too much water over time in the metal part of the brush and can cause the brush to break.


Dip your brush into your cleaning solution: I use baby shampoo, real techniques soap, Beauty Blender soap, MAC soap, etc. I go back and forth I don’t really have a favorite. A lot goes a long way!

IMG_0063Scrub! : When I say scrub I mean very gently! You don’t want to damage the brush and rip out the hairs.


Rinse: Again be careful not to submerge the brush into water. Just rinse it thoroughly to get all the soap out.Reform brush: Do your best to reform the brush to keep its original shape. 


Hang to dry: I find this is the best way to dry brushes. It keeps the original shape the best.



I wear makeup everyday and I use my brushes everyday so I tend to wash my brushes about once a week (once every 2 weeks if I’m feeling lazy haha). The best feeling is using a freshly washed makeup brush. It just feels so clean and so smooth on your skin.

So a few years ago I discovered the Real Techniques Brush Cleansing Palette. God damn did that change my brush cleaning routine. It really gets all the powder/liquids out of your brush and it speeds up the process. I purchased mine at Ulta for $14.99. Check it out….

Next time I will talk about quick washing brushes. It’s the technique I use to clean my brushes when I freelance.

Thanks for check out the blog my friends! Let me know if you have any tips or tricks to clean your brushes!


ashley beth

OPI- Lincoln Park After Dark

Welcome back friends! Yes I love this time of year! I love fall colors and fashion and style and just everything about it. One of the ways I like to kick off the fall season is to bust out this nail polish. It’s like the official start to fall!

OPI- Lincoln Park After Dark is everything! Yes I know it looks like black and it is a little dark for some people taste but no! This color is sleek, its sexy, its classy and looks good on everyone. It matches everything and looks good with so many outfits. I love everything about it.

Sorry this is such a short post but I guess there’s not too much to talk about. It’s more of a recommendation type post. You can find this nail polish at Target, Ulta, Sally Beauty and I’m sure at your local nail salon.

Let me know what your favorite fall nail colors are. I love to try new colors!


ashley beth